Alright, so the always lulzworthy PETA has launched another brilliant trolling campaign. I'll let some adweek blog explain it for me:
"In one of the most ambitious rebranding efforts ever, PETA has embarked on a plan to refer to fish as "sea kittens." Why? Because who would want to snare, gut and chow down on a sea kitten?"
Epic, right? The adweek dude thinks this is stupid, but I think it's pro as fuck. I tend to subscribe to the Maddox school of vegetarianism, but I still think this is some epic trolling. My pops is a vegetarian, yet still eats fish, and it has long been agreed that most people are simply interested in looking out for the 'cute animals.' I forget who pointed out the horrible irony of dolphin-safe tuna, but it stands true. Anyway, I don't care about that shit. What I care about is advertising and trolling, and this has both.
The website, which is a stitch and a half, has stories about sea kittens:
And you can even make your own:
Great, now I don't want to eat fish, I just want have sex with them.
I like this shit, and think it's funny, but not suprisingly, some assholes from Canada don't feel the same way. What does suprise me is that the good folks at Encylopedia Dramatica don't really like it, and have responded accordingly:
This response suprises me, since I see this as prime trolling. Peta has been annoying people about stupid shit, and arguing in favor of ridiculous shit for so long, and pissing off millions in the process. Epic. Also, from an advertising standpoint, I like the optimism to rebrand anything, even fish. A plus for effort from this unpaid intern.
In related News:
JESUS CHRIST IT'S A SEA KITTEN--- GET IN THE CAR!!!
(image credit goes to something awful, photoshop phriday )
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