Anyway, so the point is, Undefeated sells products that are a tough combination of long product life cycle, low necessity, and high(ish) price. Plus, the store I went to was in Silverlake, which meant that parking was an impossible bitch. Basically, they need a way to stay top of mind, when there are a thousand other cheaper places to buy shoes, many of whom have more money to spend on advertising.
They came up with a pretty simple solution. After the dude rang me up, the slipped the box into a sturdy looking bag, and sent me on my way. I was pleased to discover that the shopping bag was of the sort environmentally conscious folks use to carry their whole-foods groceries-- namely, made of durable, reusable synthetics. The first thing this did was to validate my purchase price. Nothing is worse than a shitty bag, particularly when you've just exchanged several shekels for what amounts to a luxury item. Beyond that though, I'll keep this bag, and put shit in it when I go grocery shopping or whatever. It's sweet looking, and it doesn't have a smug message about the environment on it.
Well played, Undefeated, well played.
