The Bag to go with The Shoes

Okay, so now that I'm working and being steezy and so forth, I had to pick up some new gear- a few pairs of jeans, a polo or two, all that good shit. Anyway, a gray area purchase that I made was a pair of sneakers from Undefeated in Silver Lake. The store was great-- an all around fun experience and with a generously stocked sale rack I was able to find something even I could afford. Anyway, while I may aspire to be like Russel Simmons and fresh to death it every day with crisp, shoes shelved for a lifetime after only one wear, that isn't a possibility for me, or probably for him anymore, now that Kimora has walked off with half of his loot, and possibly all of the left foot shoes. Look at me, namedropping people I saw on MTV Cribs, what a pro.

Anyway, so the point is, Undefeated sells products that are a tough combination of long product life cycle, low necessity, and high(ish) price. Plus, the store I went to was in Silverlake, which meant that parking was an impossible bitch. Basically, they need a way to stay top of mind, when there are a thousand other cheaper places to buy shoes, many of whom have more money to spend on advertising.

They came up with a pretty simple solution. After the dude rang me up, the slipped the box into a sturdy looking bag, and sent me on my way. I was pleased to discover that the shopping bag was of the sort environmentally conscious folks use to carry their whole-foods groceries-- namely, made of durable, reusable synthetics. The first thing this did was to validate my purchase price. Nothing is worse than a shitty bag, particularly when you've just exchanged several shekels for what amounts to a luxury item. Beyond that though, I'll keep this bag, and put shit in it when I go grocery shopping or whatever. It's sweet looking, and it doesn't have a smug message about the environment on it.

Well played, Undefeated, well played.